Poster Printers in Braintree, Essex

There are many ways to get your message over to your target audience, and posters can be one of the most powerful. Large format posters can clearly display your message in a number of different environments, from showrooms and shop floors to events and advertising boards. When used correctly, posters can be eye-catching and make people aware of a product or service that they wouldn’t otherwise have known about. This powerful ability to stick in people’s minds can have huge advantages for small to medium businesses looking to create brand awareness.

Here are some of the benefits of using posters as part of your marketing:

Cost effective

Creating and distributing posters is a much cheaper form of advertising than radio or print. The process is much simpler, only involving a few people and a printing service. A poster can go from the concept stages all the way through to finalisation in a matter of days, meaning you can begin your promotional work much quicker.

High visibility

You can target specific locations with your posters to increase brand visibility in that area. With poster promotion you can bombard people with imagery, making sure what they see will stick in their heads for longer.

Encourage a response

If you get someone to look at your poster then they’re engaging with your brand. It could be that they’re walking through the area, or that they’re bored at a bus stop, but once you have their attention you can use a good call to action and encourage them to respond. Whether it’s making a phone call, attending an event or going to a website, a poster can send a clear message that inspires people to be active.

Target the audience you want

Unlike other forms of promotion, posters can be used to get the attention of exactly the kind of people you need to be appealing to. You can put them up in the ideal locations where your target audience is located, increasing the chance of a positive response. The versatility of posters makes them an ideal form of promotion.

A great poster design spread across your target location can pay dividends in the end, and with a good call to action you should receive a great response for your efforts.

Call us on 01376 34 38 38 to find out about our high-quality poster designing and printing services.