Booklet Printers in Braintree, Essex

Despite the growing importance of online marketing, printed booklets and brochures are still an integral part of a company’s marketing collateral. Well-designed and printed brochures and booklets are important items for your customers.

Attention grabbing and effective

Booklets and brochures help capture the attention of potential customers, especially in the case of small and emerging businesses that are on a tight budget. They are more effective than product advertisements in magazines and newspapers, given the fact that prime space on print media is costly. Advertisement space is shared by several businesses competing for public attention, making it a challenge to really get noticed amongst the competition. Brochures or booklets, focus entirely on your business and its offerings, thereby getting the undivided attention of all potential customers who browse through them.

Versatile marketing collateral

Effective marketing campaigns are all about customer interactions. Brochures are simply just another way to interact with customers and generate leads for the sales teams to follow up.

They are versatile pieces of printed information that can be used for promoting almost all types of products and services, and in different venues, right from reception desks of offices to promotional events.

Getting the design right

Professional graphic designers can help your business come up with a suitable content format for your booklet or brochure. They can also be created to contain multiple pages of information and be produced in different sizes depending on the needs of your business. Choosing the right brochure size is essential as people respond well to clutter-free content, supported by relevant images.

The texture of the paper and the finishing effects make a huge difference to how well any brochure or booklet is received. Or example, if they are intended for mail campaigns they should be sturdy enough to survive the mail journey.

Using an experienced print and design service will help companies leverage the power of brochures an booklets as a cost-effective marketing tool.

Call us on 01376 34 38 38 to find out how we can help you maximise the impact and return on investment of your booklets and brochures.