Research and writing of regular features for the leading UK marketing title.
One of the leading marketing magazines in the UK , Marketing Week delivers key news and in-depth features to the UK ’s marketing community. Design and Print Centre’s Ian Whiteling and Pete Roythorne have been regular writers of the marketing magazine’s special features for over five years – in-depth articles of around 1,500 words. Their contributions cover the whole marketing and communications spectrum, from external and internal branding and corporate communications to direct marketing, sales promotion, advertising and live events.
Between them, Ian and Pete have created a platform for the one of the biggest growth areas of marketing over recent years – live events – and are now considered authorities on the new discipline of live and experiential marketing, which is becoming an increasingly important part of the overall marketing mix for agencies and companies alike. Ian and Pete have also acted as contributing editors for a number of Marketing Week special supplements, while representing the magazine at key marketing events.