Design, layout and printing of customer brochure, business cards and corporate stationery, including new branding, for the office design company.
In a market flooded with similar products, RDR wanted to raise its corporate profile above the norm, projecting a look and feel that did justice to the quality and style of its office equipment products. Design and Print Centre’s David Miller examined RDR’s products and target audience, as well as researching the competition, to create a new corporate image, including a redesigned logo, to be rolled out across the company’s marketing collateral, from brochures to business cards and stationery.
A key tool in the office design market is a customer brochure, but too often these lack flare and originality, and try to fit in too much information. David Miller’s brochure design for RDR encapsulated the company’s corporate message of style, quality and precision with a simple, clear layout, which is both legible and engaging.
Choice of paper stock for brochures and other marketing collateral is also very important to the overall image a company is projecting into the marketplace, giving potential customers a tangible impression. David Miller sourced a high-quality stock that wasn’t overly ostentatious and also hit the necessary budget requirements.